![]() Plus, according to Statista, 41% of surveyed marketers claimed that Facebook gave them the best ROAS, putting it at the top of the most popular social media sites for marketing. In fact, Facebook is dominating with its Facebook Feed, Messenger, and Marketplace ad types all taking the top spots. Wolfgang Digital’s 2020 KPI report claims that Facebook’s user feeds ads are the single best performing ad type for eCommerce. Marketers and business owners might wonder, “ do Facebook ads really work?” They definitely do. It has the highest retail ROAS for any social platform Because of the nature of search engines, ad networks like Google and Bing aren’t able to offer as much detailed demographic targeting. This level of insight is one of the advantages of Facebook ads that classic search PPC doesn’t offer. ![]() With custom audiences built in Audience Insights, marketers can then move those over to the Facebook “Ads Manager” tool. The platforms ad network uses “Audience Insights” with aggregate data on people who interact with your brand page along with data on how they interact on the rest of Facebook. Businesses can define their own audiences based off of the above categories and then setup campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising for your business is that you can also target people who have previously interacted with your brand.
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